April 10, 2023
Earth Day was first celebrated in 1970 (53 years old!) and has been growing in popularity since. Prior to Earth Day’s creation, “Air pollution was commonly accepted as the smell of prosperity. Until this point, mainstream America remained largely oblivious to environmental concerns and how a polluted environment threatens human health” (earthday.org). Combined with many books, legal activists, event organizers, and concerned everyday citizens, Earth Day in 1970 was an event that attracted 20 million Americans (10% of the total population) to act across faith groups, political lines, and more to take to the streets and demonstrate against industrial development. In 1990 it went global, and today serves as a force for recognizing secular unity, observed by over a billion people.
This is an excellent time to donate to a multitude of conservation-focused organizations directly or through our app. One of our clients, Conscious Revolution, noted they will be celebrating with a company holiday and volunteer work with Friends of the LA River and 1% for the Planet. They also cited Saltwater Classroom as one of their preferred nonprofits, “They’re very present in what they do. We’ve physically seen them with buckets, ready to go clean up beaches and do their work” (Elise Allyn).
Saltwater Classroom is a nonprofit in Portland, Maine focused on ocean stewardship through education. They noted that Conscious Revolution is a great company, “We’re just really inspired by the work they’re doing, their kind of mission and focus; it was it was so honoring to be the recipient of some of their giving efforts and we are very excited to grow our relationship with them.” (Alexandra Doudera).
Saltwater Classroom are celebrating Earth Day with the launch of a new project that’s focused on trash cleanups in Portland called Rubbish! launched on social media. Rubbish! Is focused on individual action around plastic pollution and trash.
You can find them and many other conservation-focused nonprofits to support this Earth Day, just search in the app by your zip code for local groups, or find any national charities.